Houston, we have lift-off! On Sunday, October 1st 2023, Doc Brown Farm and Distillers officially released our first Georgia bourbons. For the very first time, our customers were able to taste and purchase Uncle Bogue Special Reserve and Effie Jewel Straight Bourbon Whiskey at a launch party held at The Distillery of Modern Art in Chamblee, GA.
And what a party it was. Over 350 people joined us for fine bourbon, great food, infectious music, wonderful art and an all-round good time. We are farming folk here in Georgia and we were truly humbled and inspired by each and every person who joined us for this launch. Some of them were our nearest and dearest, others we met for the first time. To friends old and new: thank you, we were blown away by your love, support and kindness.
The whiskey?
Oh, it went down well! Small samples of Uncle Bogue, the double-oaked bourbon made from our farm-grown heirloom Jimmy Red Corn, were available to taste and purchase. We sold the entire party stock. The same goes for Effie Jewel, aged two years and nine months in Georgia oak barrels, and also made from our Jimmy Red.
Speaking of which, while the party was taking place, the corn was ripening in the field. The very next day we were out on the farm, harvesting the next crop. A farmer’s work is never done, but how could we complain? We hit the fields on Monday morning energized by the launch and thinking big about the new whiskeys we plan to distil.
Availability
Even though they have only just launched, both Uncle Bogue and Effie Jewel are already in high demand. At 125 Proof (62.5% ABV), Uncle Bogue comes from the barrel uncut and unfiltered. The party stock sold out, but we will have allocated bottles with Georgia retail stores soon so keep an eye on social media. In addition, we will have a new Uncle Bogue special cask bourbon out in 2024 and will let you know when.
Effie Jewel (46% ABV) will be available in our online shop and in Georgia retail stores at $79.99 while stocks last.
Now, let’s take a look at that party…
And a big thank you, again, to everyone who came out in support.
