Introducing… Day Swigger!

Posted on March 28, 2024 by Garrick Webster

We’ve been sitting on this news for a while, but we couldn’t hold it any longer. At the beginning of May, Doc Brown Farm & Distillers will be launching a new line of spirits called… Day Swigger. These flavored bourbon liqueurs are a little treat we’ve been working on and the first one you’ll see will be a delicious butter pecan in a bijou 200ml bottle.

But let’s start with the name. Day Swigger comes from way back when we were all young rascals. Back then, Ma and Pa Brown were teetotal and when they entertained, well, let’s just say someone always used to sneak a hipflask of bourbon into the party. Some of us scallywag cousins formed a little group called the Yard Swiggers and, on the signal, we’d meet out back and share that flask. A little something to take the edge off.

We’re still fun-loving rascals, but today we’re the folks who make the bourbon. So we decided to create a line of liquors a little less serious than our Effie Jewel and Uncle Bogue bourbons – something you can enjoy as a little treat, or a reward after a long day.

Farm fresh flavors

In the bottle, we’ll bring you a blend of young whiskey that includes our Jimmy Red Corn bourbon flavored with all-natural ingredients from Georgia. First up is our Day Swigger Butter Pecan Liqueur made with extracts of Georgia-raised pecans.

A few months down the line, we hope to add a Hot Honey flavor, made with our own farm honey and southern spice. We might follow it with a sweet honey liqueur without the heat. It’s just perfect – the bees that pollinate our Jimmy Red Corn will also make the honey that goes into the Day Swigger bottle. As nature-loving Georgia farmers, we couldn’t be prouder.

Now, as we sign off, there’s just one thing we need to mention. We’ve called this line Day Swigger but that doesn’t mean we advocate daytime drinking, and we urge y’all to drink responsibly. For us Day Swigger is a little delight in a bottle – a gift for yourself or a friend. When a wink and a smile are what’s called for, us rascals down on the farm have got you covered.

Price and ABV to be confirmed…

DBF in the Media: Communication Arts

Posted on March 13, 2024 by Garrick Webster

Here at Doc Brown we feel honored and humbled to see our brand featured in the Exhibit section of the Communication Arts website.

For decades, Communication Arts – first as a magazine and now also as a website – has been the leading authority in design and advertising in America, and they decided our branding and packaging were beautiful enough to appear on their site. A huge thank-you goes out to managing editor Michael Coyne for interviewing Tom Lane of Ginger Monkey Design, who has helped us develop the Doc Brown brand since day one. We are so, so happy with his creative work, and just as pleased that others agree!

Below you can read the full story, as it originally appeared on CommArts.com.

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Doc Brown Farm & Distillers identity & packaging

Ginger Monkey Design celebrates this distillery’s tradition, faith and women leadership through a comprehensive identity and packaging system.

Responses by Tom Lane, creative director, Ginger Monkey Design.

Background: Doc Brown Farm & Distillers is a startup based in Georgia making bourbon from heirloom Jimmy Red corn, which it farms, mills, ferments and distills. It’s a family business set up by Amy Brown, Paige Dockweiller and Daniel Williams in 2019. In 2020, the three approached us to help them create a visual identity and packaging system that reflects its unique way of doing things.

Design thinking: We spent a lot of time talking to Amy and researching everything important to the Doc Brown business, discussing how it would be positioned in the market. Strong family values, responsible agriculture, deep roots in Georgia, the founders’ faith, their use of a traditional variety of corn that has nearly died out—all these things set them apart.

We settled on the word heirloom as an organizing thought. The visual expressions and copy all stem from this. Doc Brown draws upon its past to create something for the future.

Challenges: We created the brand typography and imagery and started work on the packaging long before the bourbon itself would be ready. This meant there was a lot of time to consider and question every creative decision. We hoped to use bespoke bottle designs, but costs spiraled during the COVID-19 pandemic. While waiting for the signature bourbons Effie Jewel and Uncle Bogue to reach their peak, we helped Doc Brown launch four flavored bourbon cream liqueurs, giving them a revenue stream and warming consumers up for the main product lines.

Favorite details: The hand-drawn script on the labels is something I put a lot of time into, honing and crafting it a bit like how Doc Brown makes its bourbon. I wanted the lettering to be flowing, evocative and full of personality, as though these could be signatures. It’s playful, reflecting the values of the brand. I hope it sits well on the bourbon shelf but also steps away from some of the tropes ubiquitous in that market.

New lessons: We’ve been very lucky with this project. Amy, Daniel and Paige have shared a lot of information with us about how the business has progressed. We’ve learned a huge amount about how bourbon is made; what demands and challenges new distilleries face; and what retailers, distributors and regulators expect from a product and its packaging. Amy has included us in the product development process because Doc Brown takes its brand integrity seriously. Together, we’re shaping ideas for future products and how to market them.

Visual influences: Sometimes the simplest things are the most inspiring. Images Amy sent us of the sun rising over a cornfield chimed with the radiance pattern in the background on an old silver dollar that has become a Doc Brown family heirloom. This conjured images of Lady Liberty and what she represents—equality, freedom, tolerance and opportunity. She appears in the brand’s pictorial mark surrounded by farm items, in high heels. Two of Doc Brown’s founders are women, and “high heels and cornfields” is part of the company ethos—honoring and celebrating women in the bourbon industry. All these different images and ideas are connected.

gingermonkeydesign.com
alexmachin.com

DBF in the Media: Winters Media online

Posted on March 6, 2024 by Garrick Webster

Today we’re a-whoopin’ and a-hollerin’ with joy thanks to the fine folks at Winters Media, publishers of the The Paper and The Weekly, two local journals right here in Coweta County, Georgia. Last week, they featured Doc Brown Farm & Distillers in the News section of their site, with an article all about how we founded the distillery and the faith, family and fortitude principles that guide us.

A special thank-you to Katie Anderson who wrote the piece, which catches our vibe perfectly in a Georgia pecan shell. (Watch this space for more about nut-inspired spirits!) We’ve included the article below, as it appears on the Winters Media website.

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Faith, Family and Fortitude: Senoia’s Doc Brown Farm and Distillers

February 28, 2024

By KATIE ANDERSON, Out and About

It all started with a magazine on a beach.

Amy Brown, Paige Dockweiler, and Amy’s son Daniel Williams had just bought their Senoia farm. They were sitting on a beach at 30A, reading a Garden and Gun article about an heirloom grain, Jimmy Red Corn.

They decided to give growing the corn a try. Initially, they distilled two barrels of bourbon to share with family and friends. It was so good that they started Doc Brown Farm and Distillers in 2019. Fast forward to October 1, 2023, and their first bourbons were released: Effie Jewel and Uncle Bogue (now sold out.) They also created four flavors of bourbon creams: Butter Pecan, Salted Caramel, Coffee, and Peppermint Mocha.

The founders all come from farming families. Brown has a background in banking and now manages the farm full-time. Dockweiler and Williams have other jobs in healthcare and aviation respectively, but cherish their time spent playing in the dirt.

The farm operates from three foundation blocks – faith, family, and fortitude. Their love of family transferred to their labels, as well. Uncle Bogue was a great, great uncle, and Effie Jewel was a great aunt. Both stood out as examples of their family’s fortitude and tenacity. Effie Jewel Bourbon is dedicated to all women in the distilling industry. “Our desire and hope is that Effie Jewel inspires women to act on their dreams and find courage to sit at tables that maybe have been off limits in the past.

“I will say that we’ve had nothing but kindness and support from men and women alike and even though we are small and just a dot on the map of the bourbon world, we are thankful for those who have helped us get this far,” said Brown.

Their land has proven to be a good match with Jimmy Red Corn. It is non-gmo, produced without chemicals of any kind. This special variety of corn is making a comeback after almost becoming extinct, and is known for its sweet, rich, buttery flavor.

To control pests, the Doc Brown team built houses to attract bats, which help fight the ear worm and other damaging insects. They’ve also brought in bees, which made a difference in their yield and ear size. The farmers use old style methods like cover crops and rotation to take care of their soil.

This approach has brought them full circle with Garden and Gunmagazine, by winning a 2023 Garden and Gun Made in the South Award for their Butter Pecan Bourbon Cream.

“We have subscribed to Garden and Gun now for years and the inspiration for growing the Jimmy Red Corn came from an article published in G&G, so our goal was to ‘make it into G&G’ one day.

“When it was time to enter the ‘Best of the South’ we had the amazing support of Heather Daniel, who recommended us so off we go submitting the 1^st round of paperwork … a nd then we waited…and waited…then another email came in that stated we ‘made it into Best of the South’ but we had to keep our mouths closed – that was the longest month of my life sitting on a dream that had come true,” Brown stated.

“We are so grateful for everyone’s support and kindness. Our goal is always to produce products that everyone can enjoy knowing that good old fashioned farming techniques were used and that it’s made with a lot of love for this golden land we all share,” said Brown.

To purchase the award-winning, local bourbon, visit their website at docbrownfarm.com to order, or to find locations where their products are sold.

Doc Brown brings bourbon cheer to Texas

Posted on December 7, 2023January 8, 2024 by Doc Brown

It’s true. We are proud Georgia farmers. But the warm welcome our products have received in Texas is something we can’t ignore. Bourbon lovers all over the state have rolled out the red carpet to us so we’re hooking up with some leading Texas retailers to meet their customers and give them a taste of our Bourbon Cream liqueurs.

Between Christmas and New Year, when the festive season is in full swing, you’ll be able to meet us at three locations.

On December 28th, roll by Bear Creek Spirits and Wine on Colleyville Boulevard in Colleyville between 4 and 7pm to sample our Butter Pecan, Coffee, Peppermint Mocha and Salted Caramel Bourbon Creams.

Then, on December 29th we’ll be at Longhorn Cheers Liquor, Beer & Wine on Longhorn Road in Fort Worth from 5 to 8pm. The next day, December 30th, you can meet us at Longhorn Cheers on Boat Club Road, also in Fort Worth, 4 to 7pm. Try our Bourbon Creams and tell us what you think!

Meet Doc Brown at Double D Ranch

Our second visit to Texas in January takes place over the 12^th and 13^th – and y’all we are already hollerin’, “Yee-haw!”

Doc Brown Farm & Distillers will joining Double D Ranch outfitters for a trunk show at their Stockyards location in Fort Worth. With our High Heels & Cornfields motto, teaming up with a premium cowgirl-inspired fashion retailer is a perfect match. Nothing complements beautiful Wild West threads better than a glass of delicious Bourbon Cream liqueur.

This event coincides with the opening of the Fort Worth Stock Show & Rodeo – so we know a lot of people from Texas and from across the country will be in town. Stop by and say, “Howdee!” if you can.

More than just a tasting

While we’re proud of the liquor we make, to us these events aren’t just about selling. First and foremost, we’re farmers. We grow the grain, grind it and turn it into fine spirits, which we love to share. Not only can you taste our products, but you’ll find out more about who we are and how we raise our crops in tune with nature.

No matter where you’re from, we look forward to meeting you, and maybe you’ll take your favorite bottles home with you.

Our Effie Jewel Bourbon and Bourbon Cream Liqueurs are available in a growing number of outlets in Georgia and Texas, and can also be purchased in the Buy & Ship Spirits section of our website.

DBF in the Media: The Newnan Times-Herald

Posted on December 7, 2023 by Doc Brown

Stop the press, y’all! We’re proud to say that on November 30^th 2023, Doc Brown Farm & Distillers received extensive coverage in The Newnan Times-Herald right here in Georgia. We’re blown away by their thorough, in-depth article.

In her feature, Shannon Poteet provides a full overview of how we got started, our cherished beliefs and what we’re doing down here on the farm with our Jimmy Red Corn.

As the piece points out, it started as a happy accident and now we’re a Georgia business on a mission. One day Daniel said, “Mom, why don’t you grow corn on y’all’s farm? We can distill it and make some family bourbon?” So we took the plunge.

Our sustainable, traditional approach to farming; seed-to-still distilling; our roots on the land; our High Heels and Cornfields motto. Shannon has captured it all in wonderfully concise prose and she’s also mentioned our recent awards.

You can read the full article by clicking here.

Huge gratitude to Shannon and the editorial team down Highway 16 at The Times-Herald. It’s an honor to appear in this esteemed and long-running publication, which is also our local newspaper.

Tag: Bourbon